British grooming brand King of Shaves has started accepting bitcoin payments in a marketing push backed by a few clever puns, including the hashtag ‘#cuttingedge’.
The company is a relatively small player in a big industry, which has been dominated by Gillette and Schick (Wilkinson Sword) for decades.
Carving out a small niche in a multibillion dollar duopoly is never easy, so King of Shaves tends to employ clever marketing tactics, ranging from sponsorship deals with athletes and powerboat racers through savings bonds dubbed ‘shaving bonds’ to its uber cool URL: www.shave.com.
It seems it’s always pun time with King of Shaves. The company’s CEO is Will King, which explains a likely swipe at rapper and serial entrepreneur william, who was last seen promoting a 3D Systems printer that gobbles up pet bottles as filament.
Accepting bitcoin is not just a way of shaving transaction fees, it is clearly yet another clever publicity stunt from the small Buckinghamshire outfit. Since we don’t want to get into an unwinnable pun war with King of Shaves, we’ll leave it at that
Cutting-Edge Grooming Brand ‘King of Shaves’ Embraces Bitcoin